Retail Summit Asia 2025
25 September 2025
M World Hotel
9:00am – 6:00pm
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Access Pass
Explore how your brand can shape the conversation – partner with us.
Retailer Pass
- Full-day access to all mainstage keynotes & panels
- Buffet lunch (standing)
- Complimentary coffee & tea breaks
- Digital delegate kit
RM259
VIP
Pass
- All Retailer Access perks
- Reserved front-row seating
- Sit-down lunch with selected speakers
- Exclusive RSA gift pack
- VIP check-in lane
- Post-event access to mainstage session recordings
RM459
x2 Retailer
Passes
- Full-day access to all mainstage keynotes & panels
- Buffet lunch (standing)
- Complimentary coffee & tea breaks
- Digital delegate kit
RM499
PROUDLY BACKED BY
INDUSTRY LEADERS
In collaboration with
Marquee partner
Strategic partners
Community partners
EXHIBITORS
THINKING OF JOINING?
Explore how your brand can shape the conversation – partner with us.
SPOTLIGHT MOMENT
WHY YOU SHOULD JOIN
Retail Summit Asia 2025 is where Malaysian retailers come together to learn, connect, and discover how to build brands with heart — and customers who choose you, every time. We believe price wars are endless and trends come and go, but customer experience is where brands truly stand out. On 25 September 2025, over 500 retailers will gather to redefine the future of Malaysian retail.
Here’s what you’ll learn in one day:
Unified strategies that win customer hearts both online and in-store
AI + human collaboration to deepen customer connection
Content that transform customers into your powerful marketers
Expand across regions while keeping your brand’s local connection strong
Retail tech you can start using for marketing, operations, and merchandising
Retail trends, challenges, and opportunities that will define the year ahead
WHAT’S ON THE AGENDA
Your guide to can’t miss topics in this conference!
OPENING REMARKS
Melissa POH
General Manager, EasyStore
Kick-off with a warm welcome and a look at how today’s agenda will help connect and inspire attendees.
KEYNOTE PRESENTATION
THE NEW ERA OF UNIFIED COMMERCE
Goh Chong Xian
Head of Product, EasyStore
How EasyStore is redefining Malaysian retail by uniting every touchpoint into a single, connected customer experience that drives growth.
SUCCESS STORY
JOBBIE’S CONNECTION
How Jobbie Connects with Customers Through Story, Not Shelves
Discover how Jobbie built a loyal fanbase and became a household name in Malaysia without a single retail outlet
Victor
CEO, Jobbie
SUCCESS STORY
BOOKCAFE’S MISSION
Get more Malaysians to read
Discover how Bookcafe blends online convenience with offline experience to put books into more Malaysian hands.
Hairul
CEO, Bookcafe
PANEL SESSION
BEYOND AUTOMATION
Human + AI For Deeper Customer Connections
Explore how AI can amplify, not replace, the human touch in customer interactions.
Moderator:
Kenneth Ho
BEAMSTART
Panelists Include:
Marcus Chew
MRiE
Matthew Low
ForteAI
Richard Cheng
FormX.ai
FIRESIDE CHAT
The Comfort Economy
Abbie & Friends (Luxe) and the Power of Emotional Loyalty
Discover how a retailer creates lifelong customer relationships through emotional bonds, comfort, and community. Learn how Abbie & Friends has built a devoted following around beloved brands like Jellycat and Steiff by turning soft toys into lasting memories & friendship!
Chan Chi Leong
CEO & CPO, Abbie & Friends (LUXE)
PANEL SESSION
LOCAL BRANDS’ EXPANSION
Regional Success
Delivering Without Borders: Building Your Regional Retail Engine
Moderator:
Johan
Tupai AI
Panelists Include:
Edward
Nose
Tee Kee Lion
Store N Go
Fariz Maswan
Ninja Van
PANEL SESSION
THE CX FLYWHEEL
Turning Great CX Into Your Most Powerful Marketing Tool
Explore loyalty strategies from Malaysian retailers that boost basket size, purchase frequency, and word-of-mouth.
Moderator:
Tan Yet Mee
ecoMinim
Panelists Include:
Louise Chu
Claire Organics
Yap Sue Yii
Komuniti Tukang Jahit
Jasmine Lim
DriveFunnels
Angie
Memories
5-MIN RETAIL GROWTH HACKS
LIGHTNING ACTIONABLE HACKS
High-impact, insights that you can turn into action immediately
Julie
Vase.ai
PANEL SESSION
CUSTOMERS AMPLIFICATION
Empowering Customers to Be Your Creative Team
From selfies to stories, learn how to harness authentic customer content and AI tools to build stronger connections and drive repeat engagement.
Moderator:
Alleena
Yellow Tree
Panelists Include:
Liza
GoFluence
Serene Gan
Needle AI
Silmyi
Brand Geeks
PANEL SESSION
IMPACTFUL STORIES
Story-Driven Marketing That Customers Remember
Blending data, timing, and storytelling into campaigns that feel personal, connect deeply, and keep customers returning.
Moderator:
Andrew
AMBTY
Panelists Include:
Johnson
Tracey
Dato’ Calvin Chan
Oriental Kopi
Riley Goh
The Lighthouse Academia
5-MIN RETAIL GROWTH HACKS
LIGHTNING ACTIONABLE HACKS
High-impact, insights that you can turn into action immediately
Julie
Vase.ai
PANEL SESSION
RETAIL TECH
The Tech Stack You’ll Actually Want to Use
Retail technology you’ll actually enjoy using, and your customers will notice the difference.
Moderator:
Salman
SIDEC
Panelists Include:
Victor
SUNMI
Vincent Lee
Omada by TP-Link
Steve Wan
RewardinMe
5-MIN RETAIL GROWTH HACKS
LIGHTNING ACTIONABLE HACKS
High-impact, insights that you can turn into action immediately
Julie
Vase.ai
CLOSING PANEL
2026 OUTLOOK & BEYOND
What’s Next for Malaysian Retail?
A big-picture view of where Malaysian retail is heading, and how to be ready for it.
Moderator:
Serm
Antsomi
Panelists Include:
Rachael Ling
Fiuu
Beh Chin Boon
Alliance Bank
EVENT AGENDA
| 8:15am | Registration & Morning Networking |
| 9:00am | Opening Remarks |
| 9:10am | [Keynote] The New Era of Unified Commerce |
| 9:30am | [Success Story] Jobbie’s Connection: How Jobbie Connects with Customers Through Story, Not Shelves |
| 9:50am | [Success Story] Bookcafe’s Mission: Get more Malaysians to Read |
| 10:10am | [Panel] Beyond Automation: Human + AI For Deeper Customer Connections |
| 10:50am | Coffee Break |
| 11:10am | [Fireside Chat] The Comfort Economy : Abbie & Friends (Luxe) and the Power of Emotional Loyalty |
| 11:40am | [Panel] Local Brands’ Expansion: Regional Success |
| 12:20pm | [Panel] The CX Flywheel: Turning Great CX Into Your Most Powerful Marketing Tool |
| 1:00pm | Lunch |
| 2:30pm | Lightning Actionable Hacks |
| 2:35pm | [Panel] Customers Amplification: Empowering Customers to Be Your Creative Team |
| 3:15pm | [Panel] Impactful Stories: Story-Driven Marketing That Customers Remember |
| 3:55pm | Lightning Actionable Hacks |
| 4:00pm | Coffee Break |
| 4:20pm | [Panel] Retail Tech: The Tech Stack You’ll Actually Want to Use |
| 5:00pm | Lightning Actionable Hacks |
| 5:05pm | [Closing Panel] 2026 Outlook & Beyond: What’s Next for Malaysian Retail? |
| 5:45pm | Closing Remarks |
| 6:00pm | Summit Ends |