Retail Summit Asia 2025
10 September 2026
Menara AFFIN Auditorium, TRX
9:00am – 4:30pm
PROUDLY BACKED BY
INDUSTRY LEADERS
In collaboration with
Marquee Partner
Strategic partners
Community partners
WHY YOU SHOULD JOIN
Retail Summit Asia 2026 brings together over 500 retailers, brand owners, and industry leaders to explore what it takes to build Retail That Lasts.
Against a backdrop of global uncertainty, shifting consumer expectations, and growing pressure to operate more sustainably, discover how Malaysian brands are staying relevant, resilient, and ready for long-term growth.
Here’s what you’ll learn in one day:
Unified strategies that win customer hearts both online and in-store
AI + human collaboration to deepen customer connection
Content that transform customers into your powerful marketers
Expand across regions while keeping your brand’s local connection strong
Retail tech you can start using for marketing, operations, and merchandising
Retail trends, challenges, and opportunities that will define the year ahead
FEATURED SPEAKERS
Louise Chu
Founder
Claire Organics
Wong Kah Cane
Vistage Chair
Vistage
Faridah Fadzil
Director
Tanamera
Tara Tan
CMO
XIXILI
Foo Chuen Chan
Head of BD
Meet Mee
Sarini Zainal
Founder
The Pastels Shop
Hairul Adli
CEO
Bookcafe
Josh Teo
Founder
Hisbrew Coffee
Ezri Nor Syazren
Co-Founder & CEO
Techtamu
Andrew Anderson
Founder & CEO
AMBTY
Bayu Eka Putra
COO & Co-Founder
Mimin
Shermaine Wong
Founder & CEO
Cult Creative
Chee Ann
n8n Ambassador
n8n
Chan Chi Leong
CEO & CPO
Abbie & Friends (LUXE)
Mazin Siraj
Deputy General Manager Tropicana Corp Berhad & Event Host Techtamu
Techtamu
Faizal Razali
Associate Director, Strategic Engagement
FIUU
Michelle Lim
Public Affairs & Branding
J&T Express
Cikgu Anna Aziz
Founder
Anna Aziz Consultant
Affin Bank
Dania Kamalul
Head of Marketing
Bayu Somerset
Clarence Leong
CEO
EasyParcel
Chai Lee Fong
CEO
Famsy
Access Pass
Explore how your brand can shape the conversation – partner with us.
Early Bird Pass
- Full-day access to all mainstage keynotes & panels
- Complimentary breakfast & lunch (Standing)
- Digital delegate kit
- Exclusive RSA gift pack
- Networking opportunities
RM 99
General Pass
- Full-day access to all mainstage keynotes & panels
- Complimentary breakfast & lunch (Standing)
- Digital delegate kit
- Exclusive RSA gift pack
- Networking opportunities
RM 129
Agenda
| 8:15 AM | Registration Starts |
| 9:00 AM | Morning Networking |
| 10:00 AM | Summit Begins |
| 10:05 AM | Opening Remarks |
| 10:20 AM |
Unified Commerce
The Best Brands Are Focusing Less On Acquisition
Speaker
Chong XianHead Of Product, EasyStore
|
| 10:40 AM |
Keynote Address
Claire Organic: Grow Beyond Trends, Algorithms and Price Wars
A Malaysia brand story on loyalty, community, and competing beyond discounts.
Speaker
Louise ChuFounder, Claire Organics
|
| 11:10 AM |
Panel Discussion
The Brand Playbook: Lessons From Malaysian Brands Built To Last
Discover how three Malaysian brands built lasting reputations, from three decades of heritage to global expansion.
Speakers
Faridah FadzilDirector, Tanamera
Tara TanCMO, XIXILI
Foo Chuen ChanHead of BD, Meet Mee
Moderator
Wong Kah CaneVistage Chair, Vistage
|
| 11:50 AM |
Panel Discussion
Wake-Up Call: Malaysia’s Future Customer Will Not Shop Like Today’s
Learn how better journeys turn new buyers into loyal repeat customers.
Speakers
Sarini ZainalFounder, The Pastels Shop
Hairul AdliCEO, Bookcafe
Josh TeoFounder, Hisbrew Coffee
Moderator
Wong Kah CaneVistage Chair, Vistage
|
| 12:20 PM | Lunch and Networking |
| 2:00 PM |
Panel Discussion
Purpose-Driven AI: Smart Workflows For Greater Customer Journey
How brands use AI while keeping customer relationships personal and human.
Speakers
Andrew AndersonFounder & CEO, AMBTY
Bayu Eka PutraCOO & Co-Founder, Mimin
Shermaine WongFounder & CEO, Cult Creative
Chee Annn8n Ambassador
Moderator
Ezri Nor SyazrenCo-Founder & CEO, Techtamu
|
| 2:30 PM |
Success Story
The Comfort Economy: Abbie & Friends (Luxe) and the Power of Emotional Loyalty
Why do customers become fans instead of just buyers?
Speaker
Chan Chi LeongCEO & CPO, Abbie & Friends (LUXE)
|
| 3:00 PM |
Panel Discussion
Tech For Retail: What Founders Should Invest In Before Their Next Stage Of Growth
Know what to invest in before operations slow your next stage.
Speakers
Faizal RazaliAssociate Director, Strategic Engagement, FIUU
Azuan AzuddinSenior Key Account Manager, J&T Express
Cikgu Anna AzizFounder, Anna Aziz Consultant
Moderator
Mazin SirajDeputy General Manager Tropicana Corp Berhad & Event Host Techtamu, Techtamu
|
| 3:30 PM |
Panel Discussion
What’s Next: Proactive Play in an Uncertain Market
Understand the shifts changing how Malaysians discover, decide, and buy in the coming years.
Speaker
AFFIN Bank
|
| 4:00 PM |
Keynote Address
Bayu Somerset: From Online Fashion Brand To 20 Outlets Built To Last
Hear what sustainable retail expansion really takes beyond the first breakthrough.
Speaker
Dania KamalulHead of Marketing, Bayu Somerset
|
| 4:30 PM | Summit Ends |
THINKING OF JOINING?
Explore how your brand can shape the conversation – partner with us.
